TAJRIBA ACADEMY
HomebrandingTAJRIBA ACADEMY

A strong brand is built on consistency and authenticity. It’s not just what you sell, but how you make your customers feel, the values you uphold, and the experience you provide that leaves a lasting impression long after the sale.

INDUSTRY:

Training and Development, Professional Education and Consultancy, Customer Experience

services:

Branding, Visual Identity, Brand Guidelines, Brand Book, Profile Design, Color Scheme, Logo Design, color palette

Date:

January 2024

CATEGORY:

Branding

ABOUT TAJRIBA

is a non-profit organization under the supervision of the Technical and Vocational Training Corporation in Saudi Arabia. It focuses on enhancing human capital by offering high-quality training programs in customer experience to meet national development goals and labor market demands. The academy supports organizations in identifying training needs, developing skills, and increasing productivity while also providing technical and consultancy support to improve training programs across public, private, and non-profit sectors.

Challenge

Aligning the brand identity with Tajriba’s mission to enhance human capital and national development required careful translation of values into visual and verbal elements. Differentiating Tajriba from other training organizations was essential, demanding a unique approach that highlighted its innovative methods. Maintaining consistency across various platforms involved creating comprehensive brand guidelines. Ensuring cultural sensitivity was crucial to resonate with the diverse audience while promoting a modern image. Engaging the target audience effectively was necessary to make the brand memorable.

Solution

The brand identity clearly communicated Tajriba’s commitment to high-quality training, enhancing its reputation. Increased visibility helped Tajriba stand out in a competitive market and attract more clients. Consistent presentation across platforms strengthened the brand’s cohesion and professionalism. Effective communication of Tajriba’s mission and values fostered stronger engagement with stakeholders. The brand identity also improved Tajriba’s overall recognition and impact in the field of customer experience training.